Crackdown on Netflix Password Sharing Begins Soon in Canada, Spain and Portugal

Crackdown on Netflix Password Sharing Begins Soon in Canada, Spain and Portugal

The Netflix logo is seen on the side of the Netflix Tudum Theater in Los Angeles, California, September 14, 2022.

Netflix logo on the side of the Netflix Tudum Theater in Los Angeles, California on September 14, 2022. Photo: Patrick T. Fallon/AFP via Getty Images

netflix will begin cracking down on password sharing in four countries, the video streaming giant announced on Wednesday.

Why is this important: The rules, which are being rolled out in Canada, New Zealand, Portugal and Spain, aim to help Netflix increase its number of paying subscribers.

  • “Today, more than 100 million households share accounts, which impacts our ability to invest in new TV shows and movies,” Netflix said in a statement. statement

Driving the news: Accounts will have a primary location and there will be monthly fees for additional members on the account, Netflix said.

  • Users will be able to transfer a profile to a new account and retain their personalized recommendations and viewing history.
  • “Our goal has been to give members greater control over who can access their account,” the company said.

The big picture: The password crackdown is just one of many changes Netflix is ‚Äč‚Äčimplementing to optimize its subscriber numbers.

  • Last year, it rolled out a cheaper, ad-supported plan to attract customers with smaller budgets.
  • Netflix said on Wednesday that it was “exploring different approaches” in Latin America over the past year to deal with the high number of password sharing.

Zoom out: The streaming giant underwent a major management shake-up earlier this year when it announced co-founder Reed Hasting, Sara Fischer of Axios, was leaving the company. reports.

  • Hasting led the company for more than two decades and guided the company through its transition from DVD to streaming, among other critical changes.

What to watch: The changes are expected to be introduced in the United States in March, CNBC reports.

Go further… Streamers crack down on password sharing as rollbacks rise

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