The internet has been on fire with complaints since Netflix announced new measures as part of its crackdown on password sharing.
Canadian subscribers were confused when they found out they would have to do things like log into a primary home every 31 days to be able to use the streaming platform.
netflix said Daily Hive that this resulted from the erroneous publication of a certain press release in Canada. The release was aimed at Latin American Netflix subscribers, where the platform is experimenting with different ways to ensure that a single account is only used in one household.
After the flurry of confusion, Netflix finally issued a statement on Wednesday announcing brand new “features” for its customers in Canada, Portugal, Spain and New Zealand.
We know there’s been a lot of confusion over Netflix sharing. A Netflix account is for a household, so we’re rolling out new features in Canada to give you more control over your account — and yes, you can still watch Netflix while travelling! https://t.co/rCdEvZrCKq
—Netflix Canada (@Netflix_CA) February 8, 2023
“A Netflix account is for a household, so we’re rolling out new features in Canada to give you more control over your account — and yes, you can still watch Netflix while travelling!” the platform said on Twitter.
This last concern was important to Canadians. Many travel regularly or have family in different cities, and having to log into a primary residence each month seemed very daunting.
“Today, more than 100 million households share accounts, which impacts our ability to invest in new TV shows and movies,” Chengyi Long, director of product innovation at Netflix, said in a statement. communicated. statement.
To limit password sharing, here are all the things you can do with your account:
- Set primary location: Netflix will help subscribers set this up, ensuring that anyone living in their household can use their Netflix account.
- Manage account access and devices: Members can now easily manage who has access to their account from Netflix’s new Manage Access & Devices page.
- Transfer Profile: People using one account can now easily transfer a profile to a new account, which they pay for – retaining their personalized recommendations, viewing history, My List, saved games and more.
- Watch while you travel: Members can still easily watch Netflix on their personal devices or tune into a new TV, like in a hotel or vacation rental.
- Buy an additional member: Members of Netflix’s Standard or Premium plan in Canada can add an additional member sub-account for up to two people they don’t live with – each with a profile, personalized recommendations, username and password – for an additional $7.99 per month per person.
Of course, no one is happy with the news, not only because inflation has already made it harder to pay bills, but also because Netflix brought in massive revenue last year.
In the third quarter of 2022 alone, the streaming platform reported $7.8 billion in revenue — almost C$10.5 billion.
Everybody, you’re too hard on #Netflix.
As Netflix points out, sharing passwords hurts its ability to invest in new content. Help Netflix, help yourself.
According to Variety, it only generated $7.85 billion in revenue last year. We can do better as consumers. https://t.co/TbkcCZzDgA
— Amir Ali ⌨️☕️ (@AmirsDoingItAll) February 8, 2023
“It already costs $20 a month, and we have to pay $7.99 to add someone? Are you crazy?” asked one Twitter user.
it already costs $20 per month and you have to pay $7.99 to add someone lol??? Are you crazy?????? https://t.co/RBdsButjSK
— nick miller from the new girl (@kawashere) February 8, 2023
Lmao Netflix wants to charge 7.99 to add an extra person to the account when I already pay 25 dollars for 4 screens??? No. https://t.co/FUMXAaVe88
— Lyss (@lysscalv) February 8, 2023
“As always, we’ll be refining these new features based on member feedback to continue to improve Netflix for years to come,” Netflix promises in its press release.
Let’s see if they stick to that statement, as member feedback isn’t particularly good right now.
Eat shit Netflix. How’s that for comments?
— Anthony (@burquitlam_anth) February 8, 2023