Disney Plus

Disney Plus just lost 2.4 million subscribers — what’s going on?

The latest report from Disney+ shows tough times at the streaming arm of the House of Mouse. That said, you probably can’t guess why Disney’s streaming service lost 2.4 million total subscribers for the Q1 2023 period (October – December 2022).

It’s not because of the $3 price hike for ad-free tier of Disney Pluswhich entered into force on December 8. Newly Reinstalled Disney CEO Bob Iger (opens in a new tab)during the earnings call, said the increase led to “a de minimis level [i.e. trivial] loss of submarines… that tells us something.”

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