Photos: Julia Beverly
DJ Khalid gathered members of the media at W’s Mr. Chow in South Beach, Miami for a series of major announcements during its We The Best press conference.
The energy in the room was high as Brother Love himself, Sean “Diddy” Combs introduced his “brother and best friend”, DJ Khaled.
Fresh off of his epic Grammy performance of “God Did,” the global megastar has announced he’s returning to Def Jam, opening a We The Best Snipes store, launching a DJ Khaled Roc Nation Fellowship, and continuing his partnership with the Jordan / Brand Jumpman23.
The super producer and mogul has revealed an exclusive partnership with Def Jam Recordings for his We The Best label project as well as his future releases as a multi-platinum artist. Khaled will also join the Universal Music Group family in an executive role, serving as global creative consultant for Def Jam and UMG artists worldwide.
The Snipes & We The Best collaboration marks the first time an artist and sneaker retailer have joined forces to create a physical space.
Khaled has also, once again, joined forces with Jordan for one of the most anticipated sneaker launches of the year: the We the Best Air Jordan V! The collaboration continues a longstanding relationship, dating back thirteen years to 2010. The shoe follows a massive drop on Cyber Monday, which resulted in the biggest collaboration launch in Jordan history. brand.
In partnership with Jordan Brand Black Community Engagement, Khaled’s We The Best Foundation will continue to invest millions of dollars in various Black nonprofits., and the WTB Foundation announced its inaugural scholarship program in partnership with Roc Nation.
Last but not least, DJ Khalid was honored with both the Key to the City of Miami and the Key to Miami Beach in recognition of his continued work in the community. February 9 is now recognized as “We the best” day in the city of Miami, and November 26 will be Khaled Khaled Day in the city of Miami Beach.
DJ Khaled shows no signs of slowing down in 2023!
