Walt Disney celebrates 100 years of 'storytelling and innovation' with Super Bowl ad - Deadline

Walt Disney celebrates 100 years of ‘storytelling and innovation’ with Super Bowl ad – Deadline

THE waltz disney The company marks its 100th anniversary on October 16, 2023, and will celebrate this milestone today with a special advertisement debuted during Super Bowl LVII which showcased its storytelling and innovation.

“As we commemorate our 100th anniversarye anniversary, it is remarkable to look back on the legacy of Walt Disney and his passionate pursuit of excellence that continues to propel the company forward today,” said Robert A. Iger, CEO of The Walt Disney Company . “We are incredibly grateful to generations of people around the world for being part of our history and inviting our stories and characters into their lives over the past century. Disney100 is a celebration of all of our fans and families. , as well as our creative storytellers and visionaries whose talents and imaginations have created the magical moments that make Disney such an enduring part of global culture.

“Disney100 Special Look” features scenes from iconic Disney films, series, stage productions, amusement parkand fans, as well as a collection of inspirational words from Walt Disney.

The launch of “Disney100 Special Look” kicks off a full year of activities.

In addition to its full list of movies, TV and streaming, on February 18, Disney100: The Exhibition will have its world premiere at the Franklin Institute in Philadelphia, inviting guests into a ten-gallery, 15,000-square-foot exhibit that will bring Disney stories to life through technology. The Walt Disney Archives opens their treasure chest, showcasing more than 250 of its “crown jewels” – rarely seen original artwork and artifacts, costumes and props, amusement park vehicles theme, and more. The exhibition will also make stops in the United States and throughout Europe.

Disney Parks have already started special Disney100 celebrations. On January 27, Disneyland Park introduced the new Mickey & Minnie’s Runaway Railway attraction, two new nighttime events: “World of Color – One” at Disney California Adventure and “Wondrous Journeys” at Disneyland Park, plus all-new limited-time entertainment, food and entertainment on Disney100 theme. beverage and merchandise offerings.

Disney will also celebrate its biggest fans with exclusive events, previews and, in September, a Disney100 themed event. Destination D23 just for members of J23: The official Disney fan club.

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