All his favorites. Ben Affleck worked with his true loves – Jennifer Lopez and Dunkin’ — for Super Bowl LVII commercial which debuted on Sunday, February 12.
The ad, which aired during the Philadelphia Eagles’ game against the Kansas City Chiefs on Fox, showed the Argo manager, 50, working in the drive-thru and serving real customers at a Dunkin’ in Massachusetts. Affleck asks a man if he looks familiar, but the customer doesn’t recognize him. Another woman asks for a selfie.
Affleck shares the latest offering on the menu — the Dunkin’ Run, where customers can purchase a classic $1 donut with any medium or larger coffee.
Lopez, 53, stops for a drink and is surprised to learn that her husband spends his free time behind the counter at his favorite coffee shop chain. “What are you doing here? Is that what you’re doing when you say you’re going to work all day?” she asks.
We Weekly can confirm that Affleck directed the commercial for Dunkin’.
The Super Bowl ad wasn’t exactly a secret. Affleck surprised customers at a Dunkin’ in Medford, Massachusetts on January 10, and photos from the set quickly went viral.
“Thank you @benaffleck @jlo for my coffee this morning! @dunkin #coffee #benaffleck #boston #medfordmass,” customer Lisa Mackay shared via Instagram at the time alongside a snap of Affleck at the pickup window.
THE jersey girl star, which married Lopez at a July 2022 ceremony in Las Vegas, wore a black t-shirt with an apron emblazoned with the company slogan: “America Runs on Dunkin’.” He completed the look with the classic matching visor and a helmet.
In another video shared on social media at the time, the “Waiting for Tonight” singer was seen in a white puffer jacket as she joined Affleck behind the cafe counter. He took off his apron and thanked the crew for their hard work.
“Thanks Dunkin’. Now listen, when I come back here, I don’t want to be in 16th place,” the Boston native joked, telling staff to get ahead of at least a few other places on a leaderboard behind the counter.
Affleck’s love affair with Dunkin’ is well documented. He is regularly spotted with the iconic pink and orange mugs and is often photographed getting his daily jerk delivered.
The Batman actor felt he helped Dunkin’ in its West Coast expansion. He explained to Collider in 2019 that many of her Los Angeles friends didn’t know the home of her favorite caffeine fix.
“I have Dunkin’ Donuts every day,” Affleck explained at the time. “It’s very weird, I get it every day and people always say ‘Where is it? Is it near here? So I feel like I’m spreading the word.
The chain – which shortened the name of Dunkin’ Donuts to just Dunkin’ in 2019 – has more than 1,000 locations in Massachusetts. There are currently 135 in California with only 15 outposts in Los Angeles.
Affleck and Lopez are just two of many celebrities in the new ads on Sunday. The Super Bowl is the most watched TV event of the year, and many companies launch star-studded commercials. Alicia Silverstone and Elisa Donovan reprized their Clueless characters in a Rakuten commercial. Miles Teller and his wife Keleigh Teller (née Sperry) danced for a Bud Light commercial while Anna Faris stripped down for an Avocados from Mexico promotion.