Fox is about to mount a new show for advertisers.
After reducing its in the front presentation in 2022, Fox Company will return the event to its usual FMCG format, moving the event to New York’s Manhattan Center on Monday, May 15. The company intends to focus attention on its broader portfolio of assets which includes Fox SportsTHE fox scattering network, Fox News Media and streaming hub Tubi.
“In times of such complexity, strength, strategic focus and stability are the fundamentals that lead to success. The Fox advantage is our ability to focus on what matters most – our advertising partners – and provide them and our viewers with the best content across major sports, entertainment, news and streaming industry,” said Marianne Gambelli, president of advertising sales. to Fox, in a prepared statement. “For this year’s Upfront, we’re hosting an in-person event — with a new location and format — to connect with our customers in the most meaningful way, showcasing the value of FOX’s premier portfolio and its ability to innovate and interact with a wide range of consumers.
Fox last year raised his eyebrows by asking dozens of in-person guests to attend a fully pre-recorded presentation, prompting attendees to question why they had to go to Skylight in lower Manhattan when they could have gotten the same value by streaming the event at home or the office.
The annual week of initial industry pitches in May will likely be more competitive. Although Paramount Global is pulling out of the glitzy Parade of Locations to Madison Avenue, Netflix plans to dissertate, and Alphabet’s YouTube is likely to boost its participation as well.
Fox said executives from each of its business operations would hold one-on-one meetings with media buyers and advertisers. The company held an early reunion during the weekend of the Super Bowl LVII broadcast, having a fireside chat with Fox stars Gordon Ramsay and Joel McHale, as well as Fox Entertainment CEO Rob Wade; Michael Thorn, President of Scripted Programming; and Suzanne Sullivan, executive vice president of advertising sales.