Netflix lowers prices in 100+ territories as scrutiny grows over password-sharing rules

Netflix lowers prices in 100+ territories as scrutiny grows over password-sharing rules

Netflix has slashed subscription costs in more than 100 territories over the past week or so as customers continue to consider which streaming services to keep amid price hikes. The price drop occurred in Egypt, Yemen, Jordan, Libya, Iran, Kenya, Croatia, Slovenia, Bulgaria, Nicaragua, Ecuador, Venezuela, Malaysia, Indonesia, in Vietnam, Thailand and the Philippines, among others.

The amount Netflix lowers prices varies from country to country, but the discounts for the basic tier vary between 20% and 60%, according to amp analysis. The research and analytics firm estimated that the price drop affects more than 4% of Netflix’s subscriber base, or more than 10 million people.

The Netflix Malaysia Twitter account broke the good news to local customers, Tweeter, “As of today, our basic plan in Malaysia is now RM28 per month for new and existing members.” The plan cost RM35 per month.

This decision is slightly surprising given the current trend in the industry, but also, not really. Netflix has been under fire lately after its rollout password sharing rules in Canada, New Zealand, Portugal and Spain. The changes will be rolled out to other countries in the coming months. This triggered a vague subscriber complaints on social media platforms. Netflix is ​​the only streamer to charge its customers a fee for sharing their passwords. It is therefore possible that Netflix will lower its prices to redeem itself.

Another potential reason for lower prices is to keep up with the competition. Paramount+, AppleTV+, Disney+ And Hulu are the latest Netflix rivals to raise their subscription prices. Moreover, peacock recently removed their free tier optional for new customers.

“We know that members have never had so many choices when it comes to entertainment,” a Netflix spokesperson told the the wall street journal. The spokesperson added that Netflix is ​​committed to delivering an experience that exceeds expectations.

The company was not immediately available to respond to TechCrunch.

This isn’t the first time Netflix has lowered the price of its service to gain subscribers. In 2021, the streamer has reduced the subscription price in Indiareducing the price of each monthly subscription by a minimum of 18% and up to 60.1%.

Leave a Comment

Your email address will not be published. Required fields are marked *